allaboutstalbans screenshot 2009

Early allaboutstalbans site – circa Feb 2009

Allaboutmytown began from a single website – – which launched in 2008.  It went on to become St Albans’ premier leisure site and a familiar presence on the web and on social media.

Working in partnership with local government and businesses, we built apps and services to compliment the website’s core function and to monetize it, including ticketed events, restaurant booking, premium business listings and much more.

Rolling Out as a Franchise

allaboutstalbans at the Festival of Life - July 2010

allaboutstalbans at the Festival of Life – July 2010


After ten years of local success, the next natural step could only have been to roll out the business nationally and the franchise model seemed to be the best model to suit this expansion.  A business of this nature needs partners on the ground in the local area developing and maintaining relationships with the community.  They rely on our strategic and technical expertise to keep the business in the public eye and ahead of the latest web trends.

Working With Us – Not For Us


We offer our franchisees initial training in using our systems, how to build local relationships and social media training. Once they are up and running we provide our franchisees with continual software updates and plugins allowing them to maximise the revenue from their sites.

Allaboutmytown’s franchise offering  includes:

  • an exclusive territory
  • a unique website dedicated to that territory
  • social media training
  • a ready-to-use laptop preloaded with design software
  • branded merchandise and stationery
  • email accounts
  • first six months hosting support free